Hammond Group, a global leader in innovative battery chemistry solutions, is pleased to announce that Nourhan Moustafa has joined the company as Senior Regional Sales Manager for EMEA. Based in Dubai, Moustafa will play a pivotal role in supporting Hammond’s expanding global strategy and customer engagement efforts throughout Europe, the Middle East, and Africa.
As a chemical engineer with hands-on experience in the battery industry, Moustafa brings a strong background in business development within the Middle Eastern energy sector. Recently, she served as Business Development Manager at Chloride Egypt S.A.E., where she played a key role in delivering tailored solutions that drove profitability and customer satisfaction. She holds a degree in Chemical Engineering from Cairo University and is fluent in both Arabic and English.
“In my new role, I aim to be much more than just a sales professional; I want to be a trusted consultant and partner to our customers. My core objective is to deepen our existing relationships and forge new ones, helping our clients in the rapidly growing EMEA battery market to truly unlock their full potential,” said Moustafa. “I plan to achieve this by collaborating closely with them, understanding their specific challenges, and demonstrating how Hammond Group’s innovative additives and technical solutions can enhance their products and operational efficiency. Ultimately, I’m driven by the desire to see our customers succeed and to further solidify Hammond’s position as the go-to strategic partner in the region.”
The expansion of Hammond’s global sales team coincides with an increasing demand for advanced lead-acid battery solutions. Nourhan’s experience and regional expertise will enhance Hammond’s customer support capabilities, helping to accelerate growth across EMEA markets.
“After a thorough search, Nourhan emerged as a standout industry professional, bringing a diverse and impressive background to Hammond,” said Brad Bisaillon, Vice President of Sales. “With a degree in chemical engineering, paired with her engaging personality and strong commitment to customer satisfaction, she is poised to deliver the focus and energy our clients have come to expect from Hammond.”
