HAMMOND, Indiana, June 13, 2022 — Hammond Group, Inc. today announced that as it continues its development of innovations in performance additives for the battery industry, Brad Bisaillon has joined the company’s leadership team as Vice President of Sales. In this role, Brad will be responsible for leading Hammond’s efforts to support global battery manufacturers in their focus on producing a new generation of advanced lead batteries.
Bisaillon brings more than 15 years of strategic sales experience in international renewable energy markets, with expertise in power generation and energy storage in both the lead acid and lithium-ion segments. Most recently he held positions with American Battery Solutions, Nokian Heavy Tyres, and Trojan Battery Company.
“We are excited to add Brad to our team. He has represented some of the most respected European and North American firms in their market segments,” said Terry Murphy, President and CEO of Hammond Group. “His understanding of international business environments, experience working with global accounts, and support of strategic end-user customers will enable Brad to strengthen relationships with our existing customers and develop new relationships with customers in emerging markets.”
“With production facilities in America, Europe, and Asia, I am confident of Hammond’s ability to meet the projected $10 billion growth of the lead acid battery market in the next five years,” said Bisaillon. “Advanced lead batteries, incorporating Hammond’s performance additives, along with many other significant changes in battery configurations, have dramatically improved charge acceptance and cycle life. The new generation of advanced lead batteries that are being manufactured by our customers offer a more sensible and sustainable alternative to expensive, complex and difficult to integrate lithium-ion systems for the rapid expansion in the motive power, telecom, and energy storage sectors.”
“I am particularly excited about communicating the benefits GravityGuard™, Hammond’s most recent product innovation that significantly reduces acid stratification in lead batteries,” Bisaillon said. “With innovations like GravityGuard™ and Treated SureCure®, Hammond remains focused on